Pop-up market near Burj Khalifa – Outside the box
It’s the most-talked-about-new-shopping-experience-inside-shipping-containers in Dubai!
Dubai’s first sustainable fashion and lifestyle market OTB (Outside The Box) has found
its place in Burj Park – Downtown Dubai, in a perfect setting just few meter from the tallest
building in the world – Burj Khalifa. This popular green concept, placing retail stores and
cafes inside shipping containers, has already been introduced in New York (Dekalb Market)
and London (Boxpark), and now is being introduced in Dubai (Market OTB) for the very first
time, followed by a huge success.
Market Outside The Box
The concept is simple and creative. Take as many as you want shipping containers, paint
them in bright colors and arrange them into a small market place. Then invite fashion and
lifestyle brands (preferably regional retailers and designers) to inhabit the units and you’ll
get a hip and vibrant hot spot in the city. How imaginative, isn’t it?!
I went to the Market OTB on Saturday afternoon and surprisingly it wasn’t too crowded.
The place looked so lively and hip, with a cool crowd visiting and good music playing.
I spent a couple of hours there with my sister-in-law, we soaked the good vibe of the place,
watched people passing by and kids doing stunts, we discovered some new fashion designers,
and we were flipping through some funky magazines in The magazine shop container.
All in all…a warm “welcome” to the pop-up Market OTB!
Don’t miss the Market OTB…it’s running only until Feb 2nd, 2014.
More info about the place and its timings find here.