City reports|Dubai new spot:: POP-UP MARKET OUTSIDE THE BOX

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Pop-up market near Burj Khalifa – Outside the box

It’s the most-talked-about-new-shopping-experience-inside-shipping-containers in Dubai!

Dubai’s first sustainable fashion and lifestyle market OTB (Outside The Box) has found

its place in Burj Park – Downtown Dubai, in a perfect setting just few meter from the tallest

building in the world – Burj Khalifa. This popular green concept, placing retail stores and

cafes inside shipping containers, has already been introduced in New York (Dekalb Market)

and London (Boxpark), and now is being introduced in Dubai (Market OTB) for the very first

time, followed by a huge success.

 

Market Outside The Box

The concept is simple and creative. Take as many as you want shipping containers, paint

them in bright colors and arrange them into a small market place. Then invite fashion and

lifestyle brands (preferably regional retailers and designers) to inhabit the units and you’ll

get a hip and vibrant hot spot in the city. How imaginative, isn’t it?!

 

I went to the Market OTB on Saturday afternoon and surprisingly it wasn’t too crowded.

The place looked so lively and hip, with a cool crowd visiting and  good music playing.

I spent a couple of hours there with my sister-in-law, we soaked the good vibe of the place,

watched people passing by and kids doing stunts, we discovered some new fashion designers,

and we were flipping through some funky magazines in The magazine shop container.

 

All in all…a warm “welcome” to the pop-up Market OTB!

 

Don’t miss the Market OTB…it’s running only until Feb 2nd, 2014.

More info about the place and its timings find here.

 

 

 

 

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